Design Lead | Multi-Channel Brand Campaigns
I created high-impact visual content for Club Pilates, the largest Pilates franchise, driving engagement and supporting brand growth across digital, print, email, and social. My work spanned national campaigns, partnerships, and creative assets for 1,300+ studios, all designed to maintain a cohesive, compelling brand presence. From concept to execution, I delivered polished, on-brand creative that elevated every touchpoint.
Multi-channel campaign design
Digital design
Print & POS design
Photo editing & retouching
Email marketing
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Club Pilates’ first-ever Circuit class was the brand’s biggest launch in years, aimed at attracting members seeking a more advanced, elevated workout. I shaped the campaign’s visual identity, developing moodboards, concept direction, and the photography style for the shoot. I also designed teaser assets and launch materials, including print, social graphics, and segmented emails. The campaign resulted in a bold, minimal, and empowering visual language that positioned Circuit as a dynamic new offering for both current members and new prospects.
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The annual Pilates Body Challenge is Club Pilates’ largest national activation, encouraging members to complete 30 classes in 90 days for a chance to win a year of unlimited Pilates. I spearheaded the creative, developing a cohesive suite of assets including social, email, print, and in-studio materials, focused on motivating, visually engaging content. The 2025 challenge saw record engagement with 144,811 participants across 1,300+ studios, delivering a seamless, high-impact experience across digital and in-studio touchpoints.
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