About

I'm so happy you're here

I'm so happy you're here

I’m an Art Director passionate about shaping how brands look, feel, and show up in the world. I love stepping into a brand, uncovering what makes it distinct, and building a visual direction that elevates every expression of it, from campaigns and photography to digital and physical experiences.

I’m drawn to the bigger picture and love creating a point of view that can stretch across an entire brand. Whether I’m evolving an existing identity or building something new, I’m always looking for the idea that makes it feel more distinctive, more elevated, and more memorable.

When I’m not planning a photoshoot or working in Figma, I’m probably at the beach. California has my heart, and even after all this time, living here still feels a little like a dream.

Areas of expertise

From concept to launch.

From concept to launch.

01

Art Direction

Art Direction

Building visual worlds that give brands a distinct point of view across every touchpoint.

02

Campaign Direction

Campaign Direction

Taking ideas from concept through execution across digital, print, social, and physical experiences.

03

Brand Photography

Brand Photography

Shaping photography from concept and moodboarding through on-set direction and final imagery.

04

Brand Identity

Brand Identity

Evolving and building visual identities through typography, imagery, color, composition, and design systems.

05

Web & Digital

Web & Digital

Translating brand identities into considered digital experiences that feel cohesive and intentional.

06

Photo Retouching

Photo Retouching

Crafting final imagery through detailed color, composition, and retouching that reinforces the brand aesthetic.

© Sydney Magnes

© Sydney Magnes