Established the desired aesthetic and objectives for weekly photoshoots, which included selecting models, outfits, hair/makeup, locations, and specifying the required shots through shot-lists. Throughout the photoshoots, I provided direction to photographers, videographers, and models to ensure that our desired outcomes were achieved.

Utilized Adobe Lightroom and Photoshop to enhance and manipulate photos, focusing on color correction, jewelry masking, and skin retouching for optimal results. Additionally, directly managed contract editors, giving detailed feedback and support.

Provided support and oversight for all email designs and workflows crafted by the graphic designer. Following feedback and necessary adjustments, I granted final approval and scheduled the emails to be sent to specific recipient lists, contingent on the content and sales objectives.

Produced Figma mockups for the website, integrating new photos for review and approval by business owners. Upon their approval, proceeded to publish the new updates within Shopify.

Oversaw the development of new products, making decisions on measurements, styles, and colors. This involved conducting style research, defining product specifications, reviewing and incorporating feedback on samples, granting final approval for products, and orchestrating product launches within the brand.

Handled an array of design projects, including branding, email marketing, website design, social media graphics, and beyond. As time progressed, I shifted into a role where I offered guidance and assistance to graphic designers.